Children are watching less television on a traditional square box but spending MORE time on-line!
The Childwise Agency who carry out an annual survey on children’s media habits in the UK have described a “landmark change” in their viewing and this year’s findings are a tipping point with children spending more time on-line than watching traditional TV’s.
There’s also an increase in children owning tablet’s – up 50% on last year. In fact there’s been a massive increase in access to tablet’s which are now owned by 67% of children. You guessed it, i-pads the most popular. For the first time ever tablet’s have out sold laptops and desktops.
Here are the stats:-
3 hours – amount of time 7-16 year old spend on-line every day
4.8 hours – amount of time 15-16 year olds spend on-line every day
2.1 hours – the amount of time spent watching TV every day – down from 3 hours in 2000
60% watch TV via a phone, tablet or laptop
38% do most of their TV viewing on demand
Source: Childwise Monitor report 2016